THE CAPABILITY TO NAVIGATE
INSI makes visible how leaders read risk,
set pace, and respond to change, so you can turn those patterns into action.
Read the team. The Innovation Navigation Styles Inventory reveals how you navigate uncertainty and whether it matches the bet ahead.
You have the strategy, the opportunity, and experienced leaders. What you cannot see is whether their instincts match what the bet demands.
Every growth bet asks people to make decisions with incomplete information, balance risk and speed, adapt under pressure, and know when their default approach no longer fits the moment. Those differences often stay invisible until the work gets hard. INSI makes them visible, so you can align the people to the bet, build the range the work requires, and grow the capacity to take on what comes next.
MEET INSI.
INSI is a leadership navigation assessment built for the leaders driving growth bets and their teams who execute them.
Sixteen questions reveal how each person navigates uncertainty. Individual readouts and a combined team view show the approaches the team relies on, where perspectives may be missing, and whether the team has the range the bet requires.
It works the way a bet works.
BEFORE
See the team’s default patterns, range, and gaps before investment and resources move.
IN THE CALL
Bring leadership team patterns into critical decisions to adapt, fund, or scale.
AFTER
Reassess to see what held steady, what shifted, and where teams need to adapt.
MOVE WITH CONFIDENCE.
INSI shows how your leadership team operates by default and where they can grow, change, and adapt over time. C\R connects that evidence to your strategy, constraints, and the demands of the bet.
Every growth bet places different demands on its leaders. Some moments require direction and risky decisions. Others call for experimentation or a deeper understanding of the people affected.
INSI maps how leaders operate across four domains: Strategy, Creation, Scrappiness, and Growth. We measure their competencies in the sixteen Innovation Operating Principles to show where leaders are strongest, where they can flex, and where the situation may require them to expand their range.
See where the team is ready and where to build capacity before the next move.
NOT A PERSONALITY TEST. EVERY LEADER IS STATISTICALLY UNIQUE
4,294,967,296
Possible innovation navigation patterns
No two leaders navigate the same way.
INSI measures how a leader tends to approach the real tensions of innovation: when to move or wait, follow evidence or intuition, protect what works or challenge it, stay the course or adapt.
The value is not knowing your “type.” It is knowing whether the way you naturally lead matches what the work requires. Each leader’s default preferences combine into a highly individual pattern of how they navigate uncertainty, decisions, risk, and change. There is no best score, ideal profile, or leadership archetype. AI interprets the full pattern to create a distinct read on the leader and what the bet ahead may require.
BUILD THE PEOPLE BEHIND THE BET.
Grow your people capacity while you build the bet.
The outcome: greater innovation capacity that stays with the team.
INSI is embedded in the work, not separated from it. As teams navigate real decisions, uncertainty, and change, we use the insight to strengthen the range of the people responsible for delivering the bet.
DIAGNOSE
Leadership and team alignment. You have the strategy. Can this team deliver it?
ACTIVATE
Growth bet readiness. The pre-mortem, not the post-mortem. Are they ready for it?
EMBED
Innovation capacity. Build the growth to deliver what comes next. Are they stronger because of it?
THE READ IS JUST THE START.
Know the Defaults
Know each leader's navigation preferences. See where a Default is a strength for the new bet — and where it's a liability.
Design the Mix
See where preferences complement and where they collide. Compose the mix the bet in front of you demands.
Train the Range
Build the range to recognize what the moment requires. Help your teams move beyond their defaults and adapt with confidence.
Grow the Capacity
People running the operating model and technology, carrying the bet together. Innovation Capacity that compounds bet after bet.
Proof in Practice: Identifying the Intangible Blockers to Moonshot Innovation.
ThinkOnward
Shell Climate Tech Accelerator
"Innovation moonshots demand more than ambition. We needed coordinated leadership. INSI helped us uncover the courage to take bolder bets and improve our speed at executing them."
–– Jeff Allyn, CEO ThinkOnward
ThinkOnward, a Shell company, was created as the innovation arm of Shell, deliberately positioned outside the traditional corporate walls to spark fresh thinking. Its mission: shift mindsets toward creativity, pioneer new ways of working, and accelerate the path to breakthrough discoveries.
By leveraging Shell's vast resources and a community of more than 6,000 global innovators, ThinkOnward set out to move ideas from concept to impact faster than ever before. The mandate was clear: take bigger bets, embrace risk, and learn quickly from failure.