DELIVER BREAKTHROUGH TEAM PERFORMANCE
INSI makes the intangibles of leadership intelligence visible and measurable.
Meet INSI
INSI is our AI-enabled product that helps leaders and teams understand how they truly operate in innovation environments.
With INSI, you don’t just get data; you get clear, actionable insights into how to focus your energy, where to grow, and how to align your team for bigger impact. It looks beneath the surface to uncover the “intangibles” — including leadership style, adaptability, and team dynamics — that often make or break innovation efforts.
At C\R, we build INSI into every engagement because it works. INSI gives leaders and teams sharper insight, stronger alignment, and the confidence to move faster.
"Innovation moonshots demand more than ambition. We needed coordinated leadership. INSI helped us uncover the courage to take bolder bets and improve our speed at executing them."
- Jeff Allyn
CEO of Onward
INSI OUTCOME
BENEFIT
Improved Decision Making →
INSI translates the invisible forces of innovation leadership into measurable strengths — unlocking alignment, adaptability, and momentum.
Increased Team Alignment →
Organizations build competitive advantage through INSI's assessment of 32 competencies grounded in 16 essential Innovation Operating Principles.
Accelerated Innovation →
Teams operate more cohesively with shared understanding of each member's innovation strengths.
Repeatable Momentum →
Ideas move faster from concept to market when leaders understand how to leverage their teams' natural innovation styles.
Personalized Leadership Clarity
Comprehensive assessment reveals each leader's innovation intangibles - the hidden capabilities like agility, resilience, creative drive, and growth mindset that determine transformational capacity. Leaders receive detailed profiles showing how they approach risk, vision-setting, and team motivation under pressure.
Team Optimization by Design
Data-driven analysis identifies capability gaps, complementary strengths, and how to leverage diverse innovation styles for maximum collective impact. Organizations discover which innovation approaches are missing and how different styles naturally collaborate or create friction.
Strategic Alignment
Visual frameworks map individual innovation styles to organizational growth priorities and market opportunities. Leaders see where their team's natural approaches support or undermine strategic objectives and which capabilities need strengthening.
Action Plan to Close Gaps
Strategic roadmap for building transformational leadership capacity across the organization. Leaders receive targeted insights on developing breakthrough capabilities, strengthening organizational agility, and accelerating digital transformation readiness through enhanced team performance.